CONTENTS

EXERCISE 1   What is Marriott’s Business-Level Strategy?

EXERCISE 2   Wireless Cable and the Cable Television Industry

EXERCISE 3   Competition at Nike and Reebok

EXERCISE 4   What is Sara Lee’s Strategy?

EXERCISE 5   Avon’s Global Strategy

EXERCISE 6   VIACOM: What is its Corporate Level Strategy?

EXERCISE 7   Mergers and Acquisitions at WorldCom

EXERCISE 8   Xerox’s Strategic Alliances

EXERCISE 9   Bertelsmann’s Strategy and Structure

EXERCISE 10 Control and Culture at Hewlett-Packard

 
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