2007 Mays Marketing Research Camp
The 2007 Mays Marketing Research Camp was held April 19-20 and focused on the important areas of customer relationship management and retailing. Mays Business School Dean, Jerry Strawser, kicked off this year's Camp with welcoming remarks, along with Marketing Department Head Dr. Jeff Conant, and Research Camp Coordinator Dr. Venky Shankar.
(click on photos or names
for abstracts of presentations.)
(click here for more photos from 2007 Research Camp)
Jerry Strawser
Mays Business School Dean
Dr. V. Kumar (ING Chair Professor of Marketing, and Executive Director of the ING Center for Financial Services at the University of Connecticut’s School of Business) gave the Camp’s first lecture. Dr. Kumar spoke about the value of customer referrals, and how they relate to customer lifetime value. The afternoon concluded with Mays Business School’s own Dr. Ram Janakiraman (Assistant Professor of Marketing, Texas A&M University) sharing his research on spillovers across competing brands--specifically how and when such spillovers occur.
V. Kumar, University of Connecticut
Ram Janakiraman
Texas A&M University
Day 2 started with Dr. Steve Shugan (The Russ Berrie Foundation Eminent Scholar in Marketing, Warrington College of Business at University of Florida and Editor-in-Chief, Marketing Science) educating the audience on the differences between metrics, measures, and models, and how these relate to people and preconcept forecasting.
Dr. Venky Shankar (Coleman Chair Professor in Marketing, Mays Business School at Texas A&M University) presented the second morning session on Friday which focused on own-channel effects, cross-channel effects, and advertising effects on the outcomes of consumer decision making at different stages.
Steve Shugan
University of Florida
Venky Shankar
Texas A&M University
Dr. Aradhna Krishna (Isadore and Leon Winkelman Professor of Retail Marketing and Professor of Marketing, Ross School of Business at University of Michigan) led off the Friday afternoon session with a talk about cause-marketing. Through the use of a normative model, she gave the spillover effects of cause-related products in a product portfolio. The Camp concluded with Dr. Scott Neslin (Albert Wesley Fry Professor of Marketing, Tuck School of Business at Dartmouth College) presenting his research on loyalty programs and their impact on customer behavior through a dynamic structural model.
Aradhna Krishna
University of Michigan
Dr. Scott Neslin
Dartmouth College
Overall, feedback on the 2007 Mays Marketing Research Camp indicates it was a great success. The Camp provided faculty and doctoral students with not only great insights from cutting edge research, but also an opportunity to interact with top-notch marketing researchers. Special thanks go out to all of those people that made the Camp happen and in particular to Dr. Venky Shankar for being the driving force behind the Camp’s development.
