2008 Mays Marketing Research Camp
For a third year in succession, the Marketing Department at Texas A&M University hosted the Mays Marketing Research Camp. This year’s visiting faculty included Dr. Joel Huber (Alan D. Schwartz Professor of Marketing, The Fuqua School of Business, Duke University and Current JMR Editor), Dr. Pradeep Chintagunta (Robert Law Professor of Marketing and Director, PhD program, Graduate School of Business, University of Chicago) and Dr. Tulin Erdem (Professor of Marketing, Leonard N. Stern Professor of Business, and Research Director, Center for Digital Economy Research, Stern School of Business, New York University). Dr. Sanjay Jain, (Professor of Marketing and Mays Faculty Fellow, Mays Business School, Texas A&M University) and Dr. Allan Chen (Assistant Professor of Marketing and Mays Faculty Fellows, Texas A&M University) represented the Mays Marketing Department faculty at this year’s camp.
Marketing Department Head Dr. Jeff Conant, along with Associate Dean for Research and Doctoral Programs Dr. Rajan Varadarajan and Research Camp Coordinator Dr. Venky Shankar kicked off the 2008 Mays Marketing Research Camp.
Dr. Huber made the first presentation of the camp. His paper examined the implications of reference effects on contingent valuations and highlighted the rather surprising interaction between reference points and diminishing marginal value.
In the second session of the morning,
Dr. Jain’s presentation of an analytical model on goal setting behavior showed that, contrary to prior literature, having some goals is worse than having
no goals.
In the final presentation of the morning,
Dr. Chintangunta examined the effects of service quality and word-of-mouth on customer acquisition, retention and usage patterns highlighting the asymmetries in the effect of word-of-mouth on customer acquisition.
In the first afternoon session, using lab and stock market data,
Dr. Chen showed that individuals make systematic computational errors due to convexity neglect.
A stimulating day of presentations was brought to a conclusion by Dr. Erdem’s examination of the existence of a correlation between brand reliance and consumer religiosity. Using both macro and micro data, Dr. Erdem was able to show that high brand reliance is associated with low religiosity.
Like its predecessors, the 2008 Mays Research Camp was well received. It served as a platform to showcase current work of some of the eminent scholars in the discipline. Furthermore, the relaxed and congenial atmosphere at the Camp provided ample opportunities for the participants and the audience to interact and exchange ideas. To the doctoral students who were in attendance, the post-camp informal meeting with visiting faculty served as a source of valuable insights on the publication process and developing successful careers.
Click here for more photos of the event.
© 2008 TAMU MKTG Dept. All rights reserved.