1:15 - 1:25 pm

Welcome Remarks by Jerry R. Strawser, Dean & Development Council Chair in Business, Mays Business School

1:25 – 1:30 pm

Departmental Welcome by Rajan P. Varadarajan, Head, Marketing Department, Distinguished Professor of Marketing, Ford Chair in e-Commerce, Mays Business School

1:30 – 1:45 pm

Program Overview by Venky Shankar, Marketing PhD Program Advisor, Professor of Marketing & Coleman Chair in Marketing, Mays Business School

1:45--3:15 pm

Manjit Yadav, Associate Professor, Mays Business School, Managing the Future: CEO Attention and Innovation Outcomes

3:30 – 5:00 pm

Raji Srinivasan, Assistant Professor, McCombs School, University of Texas, Austin, Total Product Concept Revisited: A Product Design Perspective

9:00--10:30 am

Mike Hanssens, Executive Director, Marketing Science Institute & Budd Knapp Professor of Marketing, UCLA, Marketing Actions and Investor Response

11:00--12:30 pm

Alina Sorescu, Assistant Professor, Mays Business School, Building Long-term Firm Value through Innovation

1:30--3:00 pm

Shantanu Dutta, Tappan Fellow and Professor of Marketing, University of Southern California, Superior New Product Development: The Interplay between Internal Knowledge Creation and Alliance Activity

3:15--4:45 pm

Barry Bayus, Roy O. Rodwell Distinguished Professor of Marketing, University of North Carolina, Chapel Hill, Product Strategies and Firm Survival: Who You Are and When You Enter Matters

4:45 – 5:00 pm

Wrap-up and Concluding Remarks by Venky Shankar