OBJECTIVES

• To facilitate the transition from being a graduate student to being a faculty member.

• To formally explore the principle components of an academic career: teaching, research,

and service.

• To view the academic career as a manageable process requiring strategic thinking and decision-making.

• To consider the common characteristics of successful faculty members.

REQUIRED READING

1. Joseph Lowman, Mastering the Techniques of Teaching, Jossey-Bass, Second Edition, 1995, paperback.

2. William Zinsser, Writing to Learn, Perennial Library, Harper & Row, 1989, paperback.

3. Peter Frost and M. Susan Taylor, Rhythms of Academic Life, Sage Publications, 1996, paperback.

4. All assigned reading in article packet.

COURSE GRADE

Paper #1 15%

Paper #2 15%

Paper #3 15%

Paper #4 15%

Paper #5 15%

Class Contribution (Preparation, Commitment, Participation) 25%

SHORT PAPERS

#1 A Teacher Who Made a Difference

Which teacher has made the biggest difference in your life? What did you learn from this teacher and why was she/he so effective? (The teacher you select can be from any level).

Due: 1/27

#2 The Teacher I Wish to Be

What kind of teacher do you wish to be? What will be your core teaching philosophy and guiding principles? Due: 2/10

#3 My Favorite Marketing Article

What is your favorite article from the marketing literature? What are the qualities that distinguish this article and make it so effective? What lessons can be learned from this article about successful publishing? Due: 2/24

#4 The Researcher I Wish to Be

What kind of researcher do you wish to be? What will be your core research philosophy and guiding principles? Due: 3/24

#5 Strategies for Managing My Career

What strategies will you use to manage your career? How do you wish to position yourself? What will be your priorities? How will you manage your time? How will you balance your professional and personal lives? Due: 4/14

GUIDELINES FOR PAPERS

All papers should be double-spaced and approximately three pages in length.

The papers are meant to be personal statements rather than library research papers.

Grading criteria include depth of thought, organization of ideas, logic and persuasiveness of key arguments, and quality of writing.

Each student will briefly present main points from their papers in the seminar on the dates the papers are due.

ARTICLE PACKET

1. “The Importance of Teaching,” The Royal Bank Letter.

2. Peter Beidler, “The Joys of College Teaching,” National Forum.

3. Joseph Berger, “Piper Who Leads the Gifted to Land of Science Prizes,” New York Times.

4. “The Life of a Great Teacher,” Newsweek.

5. P. Rajan Varadarajan, “From the Editor: Reflections on Research and Publishing,” Journal of Marketing.

6. Richard Daft, “Why I Recommended that Your Manuscript be Rejected and What You can Do about it.”

7. Robert Ferber, “How Not to Write a Prize-Winning Article,” Journal of Consumer Research.

8. Leonard Berry and A. Parasuraman, “Building a New Academic Field -- The Case of Services Marketing,” Journal of Retailing.

9. Leonard Berry, “Learning to Write, Writing to Learn,” Journal of Marketing.

10. J. Barry Mason, et.al., “Perceived Conduct and Professional Ethics Among Marketing Faculty,” Journal of the Academy of Marketing Science.

11. Joseph Sirgy, “Social Responsibility and the Marketing Educator,” Journal of Business Ethics.

12. Beth Walker and Richard Celsi, “A Guide to Academic Interviewing for Doctoral Candidates,” AMA Proceedings.

13. Jeff Conant, Denise Smart, and Deepali Redkar, “Success in Academia: Navigating the Introduction Stage of the Faculty Career Life Cycle,” Marketing Education Review.

COURSE SCHEDULE